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Steven Law, the head of the Senate Leadership Fund super-PAC and former aide to Mitch McConnell, recently presented poll results that suggested voters are reacting differently to the terms “pro-life” and “pro-choice” in the wake of last year’s Supreme Court decision that overturned Roe v. Wade.  Via an NBC News report on the story, in a September 7 interview, Sen. Kevin Cramer (R-N.D.) stated:

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What intrigued me the most about the results was that ‘pro-choice’ and ‘pro-life’ mean something different now, that people see being pro-life as being against all abortions … at all levels.

Furthermore, Sen. Josh Hawley of Missouri said the results of the poll indicated that the GOP had to be more “specific” in its messaging.  Per the report, in Hawley’s own words:

Many voters think [‘pro-life’] means you’re for no exceptions in favor of abortion ever, ever, and ‘pro-choice’ now can mean any number of things. So the conversation was mostly oriented around how voters think of those labels, that they’ve shifted. So if you’re going to talk about the issue, you need to be specific.